In today’s competitive global marketplace, organizations need professionals who can effectively design, implement, and manage marketing and sales strategies that drive growth and customer loyalty. The ICTQual AB Level 6 International Diploma in Marketing and Sales Management equips learners with the advanced skills and in-depth knowledge required to succeed in diverse business environments. This diploma develops expertise in areas such as consumer behavior, branding, digital marketing, sales planning, market research, and strategic management, preparing learners to excel in leadership positions within marketing and sales departments worldwide.
Course Overview
The ICTQual AB Level 6 International Diploma in Marketing and Sales Management is a comprehensive 360-credit qualification designed to provide learners with a globally recognized pathway for career advancement. This certification is 100% assignment-based, allowing learners to study at their own pace and from anywhere in the world. It is British Council verifiable, MOFA and Embassy attested, making it an excellent choice for job approval and iqama approval across international markets.
This qualification is suitable for both fresh graduates and experienced professionals. Fresh learners are required to complete all 36 mandatory assignments within a maximum period of 3 years. However, experienced and competent professionals with at least 6 years of verifiable work experience in marketing, sales, or related fields can complete this diploma through a Recognition of Prior Learning (RPL) pathway. By defending their knowledge and experience in professional discussion meetings with an ICTQual AB approved assessor, they can achieve the qualification in a shorter time without completing all mandatory assignments.
This dual learning pathway ensures that the diploma is accessible, flexible, and relevant to learners at all career stages. Whether you are beginning your journey in marketing and sales or aiming to enhance your professional recognition, the ICTQual AB Level 6 Diploma offers the ideal opportunity to build credibility, boost employability, and expand your career globally.
Key Highlights of the Course:
- 360-credit international diploma, 100% assignment-based
- British Council verifiable, MOFA and Embassy attested qualification
- Flexible learning – complete at your own pace, from anywhere in the world
- Dual pathways: structured assignments for fresh students, RPL for experienced professionals
- Globally recognized for career progression, job approval, and iqama approval
Course Benefits
1. Globally Recognized Qualification
- Attested by MOFA and embassies for international acceptance
- British Council verification ensures global credibility
- Recognized by employers across marketing and sales sectors
2. Career Advancement in Marketing & Sales
- Enhances eligibility for managerial and leadership roles
- Builds strong expertise in consumer behavior, branding, and digital strategies
- Opens doors to high-demand opportunities across industries
3. Flexible Learning Options
- 100% assignment-based with no classroom restrictions
- Study remotely at your own pace while balancing career and personal commitments
- Fresh students complete within 3 years, while professionals can fast-track through RPL
4. Dual Achievement Pathways
- Structured learning for new entrants completing 36 mandatory assignments
- Experienced professionals (6+ years) can qualify by defending experience in assessor-led discussions
- Saves time for industry experts while ensuring academic recognition
5. Strengthened Professional Profile
- Validates both academic knowledge and industry expertise
- Demonstrates strong marketing and sales management competencies
- Enhances credibility with international employers and organizations
6. Practical and Industry-Relevant Skills
- Gain advanced knowledge in branding, customer relations, and digital marketing
- Apply strategic sales management and negotiation skills to real-world contexts
- Strengthen analytical, leadership, and decision-making abilities
7. International Employment & Mobility
- Facilitates iqama approval and job placement in multiple regions
- Expands access to global career markets in marketing and sales
- Increases competitiveness in multinational business environments
8. Long-Term Growth Opportunities
- Serves as a foundation for Level 7 Diplomas or Master’s degrees in Business, Marketing, or Sales Management
- Positions learners for continuous career progression and academic growth
- Opens pathways to entrepreneurial ventures and consultancy roles
Course Study Units
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
Learning Outcomes
Year 1 – Foundation in Marketing & Sales Management
Principles of Marketing and Sales
- Understand the fundamental concepts of marketing and sales
- Apply the marketing mix (4Ps/7Ps) in business contexts
- Recognize the relationship between marketing, sales, and customer value
Business and Marketing Communication
- Apply effective verbal, written, and digital communication in business
- Create persuasive marketing messages tailored to target audiences
- Use professional communication techniques in negotiations and presentations
Consumer Behaviour and Market Research
- Analyze consumer decision-making processes and influencing factors
- Conduct market research to identify customer needs and preferences
- Interpret consumer insights for marketing strategies
Fundamentals of Digital Marketing
- Explain the role of digital marketing in business growth
- Apply SEO, SEM, and email marketing techniques
- Utilize digital platforms to engage customers
Marketing Analytics and Data Interpretation
- Interpret marketing data using analytical tools
- Apply statistical methods to measure marketing performance
- Use data insights to improve marketing campaigns
Sales Techniques and Customer Relationship Management (CRM)
- Apply advanced sales techniques to meet business goals
- Use CRM systems to track and manage customer interactions
- Build long-term relationships that drive customer loyalty
Business Economics and Financial Principles
- Understand economic concepts that impact marketing and sales
- Apply financial principles to evaluate business decisions
- Interpret financial reports for sales and marketing planning
Branding and Promotional Strategies
- Explain branding principles and brand positioning strategies
- Design promotional campaigns aligned with brand identity
- Evaluate the effectiveness of branding initiatives
Professional Ethics and Corporate Governance
- Apply ethical principles in marketing and sales practices
- Recognize issues related to fairness, transparency, and compliance
- Understand corporate governance frameworks in business
Business Law and Regulatory Frameworks
- Understand laws impacting marketing and sales practices
- Apply consumer protection, advertising, and data privacy regulations
- Ensure compliance with national and international business laws
Health, Safety, and Environmental Awareness in Business
- Apply workplace health and safety standards
- Recognize the role of environmental responsibility in business
- Promote sustainable practices in marketing and sales operations
Introduction to Project Management in Marketing
- Apply project management principles in marketing initiatives
- Plan, schedule, and monitor marketing projects
- Manage resources effectively for successful project delivery
Year 2 – Intermediate Studies in Marketing & Sales Management
Strategic Marketing Management
- Develop marketing strategies aligned with organizational goals
- Apply situational and competitive analysis frameworks
- Monitor and evaluate strategic outcomes
Integrated Marketing Communications (IMC)
- Apply IMC principles to create cohesive communication strategies
- Use advertising, PR, and sales promotion effectively
- Evaluate the success of integrated campaigns
Advanced Sales Management and Negotiation
- Apply leadership in sales force management
- Demonstrate effective negotiation techniques
- Evaluate sales performance and implement improvement strategies
Digital Marketing Campaigns and Social Media Strategy
- Design and execute digital campaigns using social media platforms
- Apply influencer and content marketing strategies
- Measure ROI from digital marketing campaigns
E-commerce and Online Sales Management
- Understand principles of e-commerce platforms and systems
- Apply online sales strategies to maximize revenue
- Evaluate customer experience in online marketplaces
Marketing Research Methods and Reporting
- Apply qualitative and quantitative research methods
- Collect and analyze marketing data for insights
- Present research findings in professional reports
Customer Experience Management
- Understand customer journey mapping and service design
- Apply techniques to enhance customer experience
- Measure customer satisfaction and loyalty
Product Development and Innovation Management
- Apply product life cycle concepts in product development
- Manage innovation processes for new products
- Evaluate market demand for product launches
International Marketing and Cross-Cultural Strategies
- Apply international marketing principles in global contexts
- Adapt marketing strategies for cross-cultural markets
- Evaluate risks and opportunities in international trade
Marketing Operations and Budgeting
- Plan and manage operational aspects of marketing
- Prepare and control marketing budgets
- Evaluate cost-effectiveness of marketing activities
Business Analytics and Performance Measurement
- Apply key performance indicators (KPIs) in marketing
- Use analytical tools to measure business performance
- Interpret performance data for decision-making
Applied Research Methods in Marketing
- Apply research design in marketing problem-solving
- Collect and interpret primary and secondary data
- Communicate research results effectively
Year 3 – Advanced Studies in Marketing & Sales Management
Marketing Strategy and Competitive Analysis
- Apply strategic models to analyze market competition
- Develop long-term marketing strategies for growth
- Evaluate competitor actions and market trends
Leadership in Marketing and Sales Teams
- Apply leadership principles in team management
- Motivate and guide sales and marketing teams
- Evaluate team performance and productivity
Advanced Digital Marketing and Automation
- Apply marketing automation tools for customer engagement
- Design data-driven digital marketing strategies
- Use AI and automation to optimize marketing performance
Brand Management and Corporate Identity
- Develop strategies for brand positioning and identity management
- Manage brand equity and reputation
- Evaluate brand performance in the market
Strategic Sales Planning and Forecasting
- Apply forecasting models to predict sales performance
- Develop strategic sales plans for different markets
- Monitor and adjust sales strategies to achieve targets
Global Marketing Trends and Market Expansion
- Analyze current global marketing trends and innovations
- Apply expansion strategies to new international markets
- Evaluate the risks and benefits of global marketing initiatives
Customer Insights and Behavioural Analytics
- Apply advanced analytics to understand customer behavior
- Use data to predict consumer trends and preferences
- Translate insights into actionable strategies
Marketing Technology and CRM Systems
- Use marketing technology platforms to improve campaigns
- Apply CRM systems to enhance customer engagement
- Evaluate the effectiveness of technology-driven strategies
Professional Ethics and Sustainability in Marketing
- Apply ethical standards in marketing practices
- Recognize sustainability principles in business strategies
- Promote socially responsible marketing
Innovation, Entrepreneurship, and Marketing Business Development
- Develop innovative business and marketing solutions
- Apply entrepreneurial skills in business ventures
- Evaluate feasibility of business development projects
Strategic Project Management in Marketing
- Plan, execute, and manage strategic marketing projects
- Apply project management tools in large-scale campaigns
- Evaluate project outcomes and lessons learned
Final Year Major Project (Capstone Project)
- Design and complete an independent research or business project
- Apply advanced marketing and sales knowledge to real-world issues
- Present project outcomes professionally with strategic recommendations
Who is This Course For?
- Individuals aspiring to build a professional career in marketing and sales management
- Fresh graduates seeking globally recognized qualifications to enter the corporate world
- Professionals working in marketing, business development, or sales roles aiming to enhance their expertise
- Entrepreneurs and business owners who want to improve marketing and sales strategies for growth
- International learners looking for flexible, assignment-based qualifications with global recognition
- Employees preparing for promotions into leadership and management roles in marketing and sales
Future Progression
- Progression to senior managerial and leadership roles in marketing, sales, and business development
- Opportunities for specialization in digital marketing, brand management, or international marketing
- Pathway to consultancy roles in strategic sales, market expansion, and customer experience management
- Access to higher-level professional certifications and chartered memberships in marketing bodies
- Preparation for launching or scaling entrepreneurial ventures in global markets
Academic Pathways:
- Progression to Level 7 Postgraduate Diplomas in Marketing, Sales, or Strategic Management
- Entry into Master’s degree programs (MBA, MSc in Marketing, or related fields) at international universities
- Eligibility to pursue professional certifications such as Chartered Institute of Marketing (CIM) qualifications
- Academic advancement towards research-based programs and higher education pathways
Conclusion
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a comprehensive and globally recognized qualification designed for aspiring professionals, entrepreneurs, and leaders in the field of marketing and sales. With a structured curriculum covering 36 specialized units across three years, this program equips learners with advanced knowledge, strategic skills, and practical expertise to thrive in competitive global markets. Whether aiming for career progression, entrepreneurial success, or academic advancement, this diploma offers a strong foundation and a prestigious international pathway for future growth.
